[ Press · Brand ]

Brand guidelines.

The short version. Everything a journalist, partner, or collaborator needs to render Suth Performance correctly. Full identity pack available on request, email press@suthperformance.com.

[ Logo ]

Wordmark and monogram.

The wordmark is a stacked lockup: SUTH in Oswald 700 with a chartreuse square full stop, PERFORMANCE in Geist Mono spaced caps beneath. Use it on press articles, partner pages, and at widths above 96px. The monogram is the “S” in a rounded square on its own, use it for app icons, social avatars, favicons, and watermarks.

Suth Performance wordmarkSuth Performance monogram

[ Click to download · SVG ]

[ Palette ]

One accent. Mostly black and white.

Suth Performance is a dark interface with a single warm accent. We don't pair the orange with a second hue, secondary emphasis comes from value (lighter or darker) or from saturation tints of the same accent.

  • Suth Performance Base

    #0A0A0A

    Page background. Pure near-black.

  • Suth Performance Elevated

    #141414

    Cards, panels, sheets, one notch up from base.

  • Suth Performance Accent

    #A3E635

    Single chartreuse accent. Used sparingly on CTAs, focus, highlights.

  • Suth Performance Text

    #F5F5F3

    Primary text on dark backgrounds. Near-white, slightly warm.

  • Suth Performance Text Tertiary

    #7A7A78

    Captions, eyebrow labels, technical marks.

[ Typography ]

Two faces. One mark.

Display. Oswald 700
Train like a Hyrox athlete.
Body. Inter 400-700
The workhorse for everything that isn't a heading. We set body copy at 16/26 with measure capped at 65 characters for readability.
Mono. Geist Mono 500
[ TECHNICAL MARKS · LABELS · TAGS ]
[ Voice ]

Direct. UK English. No hype.

Picture a coach's notebook, short lines, factual, slightly understated. Use specific numbers where they exist. Avoid superlatives. Spell things the British way (programme, colour, optimise).

[ Do ]
  • Use the chartreuse accent for emphasis, not decoration. One accent per view.
  • Set body type in Inter. Set display headings in Oswald 700.
  • Keep generous negative space. Suth Performance's voice is restrained, not crowded.
  • Refer to athletes as athletes. Members as members. Programmes as programmes (UK spelling).
[ Don't ]
  • Don't recolour the wordmark. The monogram is black or white only.
  • Don't pair Suth Performance with a second accent colour. Add a tint of the same chartreuse instead.
  • Don't soften the voice with marketing fluff. No 'unleash your potential', no 'crush your goals'.
  • Don't claim outcomes Suth Performance can't verify, finishing times, weight loss, transformations.
[ Approval ]

Email press@suthperformance.com before publishing partner creative or co-branded assets. We turn around approvals within one working day.

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